Guest Speakers

Invited Guest Speakers

Prof. Philippe Dufrenoy

Prof. Philippe Dufrenoy - University of Lille, France

Key Role of Thermomechanics on the Friction Brakes Performance

Temperature is a major parameter in the braking system design, related to friction and wear performance and material integrity. However, temperature cannot be dissociated from the corresponding contact localizations induced by thermomechanics. Thermal dilatations inevitably lead to contact localizations closely related to wear and material transformation. Beyond the temperature, it is the knowledge of contact localization mechanisms that is major in understanding performance.

Recent improvements in numerical simulations and thermal instrumentation allow for better determination of contact localizations, both from the point of view of observation (experimental instrumentation) and prediction (thermomechanical modeling).

Examples of applications of these improvements will be presented concerning the reduction of wear by modifying thermal localizations; the improvement of the prediction of squeal thanks to the knowledge of these localizations; and the influence of these localizations on particle emission. These results show that a better consideration of thermomechanical mechanisms is instructive and a vector of performance improvements of braking systems.

He is Professor of Mechanics and Engineering at the University of Lille in France. He manages a research team of 15 people dedicated to tribology at the Laboratory of Multiscale and Multiphysics Mechanics (LaMcube – FRE CNRS 2016) and he is Director of a common lab with the MG-Valdunes company called SWIT’lab (Science for Wheelset Innovative Technology) dealing with the fatigue strength of railway rolling components. He has published more than 50 research papers in the field of fatigue of materials and structures and in the field of tribology, dedicated to frictional braking, wheel-rail contact and blade-casing interactions in turbojet. He performed more than 20 research contracts with manufacturers in transportation. He was co-founder of the EUROBRAKE conference in 2012 starting from the JEF conference in France and associating with other countries.

Prof. Peter Filip

Prof. Peter Filip - University of Southern Illinois, USA

On Formulation of Brake Friction Materials and Their Performance

Brake friction materials are relevant part of friction brakes. These complex composites, typically consist of numerous constituents, which are combined to obtain the required performance. Their formulations are usually optimized with respect to the i) friction level and its stability, ii) wear, and iii) minimized susceptibility to “friction-related noise and vibration” during brake engagements, as well as iv) environmental aspects and v) costs

The most recent shift in transportation industry towards regenerative braking has certain effect on the required properties and formulation philosophy of friction materials.

A review of the most relevant polymer matrix composites, currently used in automotive industry, their relevant properties and selected testing scenarios will be followed by discussion of the most current trends reflecting the necessity to combine regenerative and friction brake applications.

Professor Filip works and teaches in the areas of friction science, nanotechnology, materials engineering, and biomaterials at several institutions in the US, Europe and Asia. He co-authored more than 500 scientific publications, graduated over 100 students, and performed research sponsored by 89 industrial partners and seven governmental agencies in US, Europe and Asia. He serves on numerous committees such as the ASTM and SAE International Standardization Committees, Eurobrake and SAE Brake Colloquium. Dr. Filip delivered 29 invited/keynote lectures and received numerous international awards. Currently he co-organizes and chairs materials sessions at SAE and Eurobrake meetings, International Forum on Sliding Friction and Vibration, and serves as the Immediate Past Chair of the Wear of Materials Congress.

Prof. Ken Nakano

Prof. Ken Nakano - Yokohama National University, Japan

Physics of Stick-Slip: Impact of Friction Vector Rotation

Stick-slip is the typical self-exited vibration appearing in sliding systems, which is caused by the negative dependence of frictional force on slip velocity. Recently, it has been found that in an extended single-degree-of-freedom sliding system, the in-plane angular misalignment (referred to as the Yaw Angle Misalignment (YAM)) produces a considerable positive damping, and therefore provides a practical method to suppress stick-slip [see: https://youtu.be/Swwa3dO3MuE]. This YAM effect, which needs no additional mechanical devices and no viscoelastic materials, has been confirmed experimentally and numerically. Besides, the YAM effect has been also confirmed in various types of sliding systems (e.g., an extended two-degree-of-freedom sliding system with in-plane anisotropy and in-plane asymmetry [see: K. Nakano et al., Facta Univ Ser Mech Eng, 17, 113-124 (2019)]), and some applications to mechanical devices have been examined. In this presentation, with experimental evidence obtained by a novel apparatus, it is shown that the YAM effect is originated from the friction vector rotation, which is invisible from the conventional point of view.

Prof. Ken Nakano is a full professor at Faculty of Environment and Information Sciences of Yokohama National University. He studied aeronautics and astronautics at University of Tokyo (1988-1997) and obtained his doctorate from University of Tokyo (1997). He worked at Department of Mechanical Engineering of Saitama University as an assistant professor (1997-2000). After working at Department of Mechanical Engineering of Yokohama National University as an associate professor (2000-2015), he obtained a full professorship at Yokohama National University (2015). His areas of interest include tribo-physics (e.g., multiscale and multiphysics of friction), tribo-dynamics (e.g., stabilization of tribosystems by breaking structural symmetry), and tribo-informatics (e.g., objective evaluation of tactile sensations). In 2015, from Japan Society of Mechanical Engineers (JSME), he was awarded with the JSME Medal for Outstanding Paper on the friction-induced vibration.

Prof. Georg Ostermeyer

Prof. Georg Ostermeyer - Technical University of Braunschweig, Germany

Brake Emissions

Emissions are becoming more and more the focus of public attention. If there have been problems about emissions for thousands of years, they are increasingly seen as a health problem, but also as a climate-changing element. Every day, new sources of particulate matter are found in our society. At first, we only looked at emissions from engines and minimised them. Now brake and tyre wear are also important sources of traffic emissions.

This lecture wants to show the way of traffic emissions into the environment locally and globally and in particular to trace the role of brake dust. The current state of research in Europe focuses on the measurement of brake dust as accurately as possible on highly upgraded brake test benches. There are also initial research approaches that aim to predict the generation of wear dust from boundary layer dynamics as well as investigations into how the wear dust reaches the environment.

The lecture presents recent results of wear-sensitive boundary layer dynamics of brake linings, novel highly complex city simulations as well as first results of multiscale swarm measurements. For the first time, real wear dust dynamics, in particular from braking in a city, can be simulated. These are essentially influenced by local weather events. The importance of such information is demonstrated by current traffic control systems and their often limited effectiveness in minimizing particulate pollution.

The lecture concludes with an overview of current measures regarding brake technology that change particulate matter exposure and records the as yet unresolved questions on the interaction with microplastics in the environment.

Prof. Georg Ostermeyer is professor and head of the Institute of Dynamics and Vibrations (IDS) at University of Braunschweig. He has about 30 years of experience in industry and University on friction and brakes and published more than 250 papers. He got several Awards, f.i. the Lloyd L. Withrow Award and the Dan Mahanna Achievement Award. He is member of the Steering Committee of eurobrake and of the Advisory Board of the SAE Brake Colloquium.

Prof. Ho Jang

Prof. Ho Jang - Korea University, Korea

The Triggering Mechanism of Brake Squeal and Vibration Focusing on the Effect of Surface Topography

A systematic approach to reduce the brake noise and vibration is introduced based on the fundamental understanding of the stick-slip produced at the sliding interface during brake applications. Various material properties, including stiffness and interfacial strength of the brake friction material, are considered to assess the noise propensity of brake friction materials. Particular attention is given to the topography of the sliding surface and its influence on the triggering energy of the brake noise and vibrations. The experimental evidence of the root cause for the brake pads with high noise propensity is substantiated by molecular dynamics simulations

He is a Professor of Materials Science and Engineering at Korea University and a Director of the TriboMaterials Research Center (TMRC).

He has published more than 70 research papers on the friction and wear of brake friction materials and discs and performed more than 40 research contracts to improve brake performance of the vehicle for automotive manufacturers around the world, based on the fundamental understanding of the sliding friction and vibration.

In 2018, he was awarded the Dan Mahannah Achievement Award from SAE International for distinction and significant contributions to the brake and friction material industries.

EROS-SALES

Eros Sales - Global Friction Application director, ITT Motion Technologies

Ingredient Variability and Its Effect on Friction Materials Performance

Friction materials generally may contain up to 20 different ingredients. Considering that each raw material has its intrinsic variability, the effects that the variability can generate on the final product are evident if there are no well defined strict tolerances on the characteristics under control.

The ingredients used for the preparation of friction material (NAO or Low Met or Semi Met) can be divided in few categories: binders, metals, fibers, fillers, abrasives and lubricants. Tolerances are defined based on laboratory analysis and technical papers of the suppliers. Each ingredient has a specific role and can modify the characteristics of the final product. Density, porosity and compressibility can be influenced by phenolic resin variability, while friction level can be modified by different lubricant / abrasives ratio.

Mechanical strength depends on fiber type and content (metallic, inorganic and organic). The control of the incoming batch of raw materials is mandatory to maintain under control all the characteristics of the friction material and prevent issues in the market.

Dr. Sales has a degree in chemistry and since 1986 he has been working at ITT in R&D departement in friction development, first as compounder, followed as global project mangement director and now as friction global application director.

George-Ostermeyer,-Prof.-Dr.-photo

George Ostermeyer - Professor Institute of Dynamics and Vibrations

On emissions of brakes

The process of vehicle emission reduction had a long time only the engine in focus. With the new emissions standards, the engine emissions are lower than the emissions generated by abrasion of tires and brakes. Consequently, R & D now turn to the brake missions. In many places now objectified measurement standards for brake particle emissions will be developed.

An analytical approach evolves from the boundary layer dynamics of brake pads, which reveals more and more the central role of wear for the emergence of friction and emission dynamics.

The talk will concentrate on European activities in measurement and show some new research activities in emission generation by friction in brakes.

He is professor and head of the Institute of Dynamics and Vibrations (IDS) at University of Braunschweig. He has about 30 years of experience in industry and University on friction and brakes and published more than 250 papers. He got several Awards, f.i. the Lloyd L. Withrow Award and the Dan Mahanna Achievement Award. He is member of the Steering Committee of eurobrake and of the Advisory Board of the SAE Brake Colloquium.

His special Research Areas with respect to brakes are: Green Brake Technologies, Tribology of High load friction pairs

John-Fieldhouse-photo

Prof. Dr. John David Fieldhouse - Advisor to Industry

Fundamentals of Brake design

Software development has progressed to a state where the engineer needs to input only base information and the result is provided by an appropriate program. This is excellent for time savings within the industry but a complaint by many senior engineers is that new recruits can readily operate the programs but rarely understand the fundamentals driving that program. As such they are not able to modify, develop or “tune” it to suit the differing needs of a company and indeed “add to” or move towards optimizing a brake design. More important is that there is a blind faith in the answer with little recognition of potential issues – NVH being at the forefront of many braking problems.

This presentation will consider the important aspects of brake design – brake sizing, load transfer & brake balance, electronic braking distribution (EBD), ABS, thermal aspects& NVH. There will be consideration given towards electric braking including energy recovery systems. It is expected that a case study of a tractor/semi-trailer will serve to demonstrate the difficulties of brake design when the load magnitude and position is generally unknown. Such situations demand a common approach (a standard) but this tends to existing problems not being addressed – trailer slew, jackknifing and rollover.

John retired from Huddersfield University where he developed a brake noise research center, an automotive research and teaching laboratory and a mechanical engineering design studio. He became Visiting Professor at Bradford University and helped develop their current braking research center. He continues to teach vehicle mechanics, performance, steering and suspension systems at Leeds University and is an active advisor to industry.

His special interests include:

The education of automotive engineers to meet the challenges of the 21st century.

Brake design with an emphasis on NVH issues.

Clean braking.

Yossapong Laoonual

Dr. Yossapong Laoonual - President Electric Vehicle Association of Thailand

Electric Vehicle Technology and Updates on Thailand

The electric vehicle (EV) technology has become a promising technology to reduce the tailpipe emissions and greenhouse effects. Even though the global cumulative number of PHEVs & BEVs was reported to have reached over two million in 2016, it was still less than 0.2% of total vehicles in stock. The challenge is the battery technology improvement that the cost of batteries should decline and energy density should increase to close the gap of total cost of ownership between EVs and internal combustion engine vehicles without government subsidy. However many countries are setting up the target for EV, and it is expected that the number of electric vehicles could reach the 30% market share in 2030. In 2015, the Royal Thai Government has officially started to promote the electric vehicle technology in Thailand. The target of EV action plan (2016-2036) was introduced with an aim of 1.2 million passenger plug-in electric vehicles (PHEV & BEV) and 690 EV chargers by 2036 contributing for CO2 reduction of 1,123 thousands tones of oil equivalent. This presentation will give a brief introduction on the electric vehicle technology and updates on the EV policy and support mechanisms in Thailand.

Dr. Yossapong Laoonual is one of founding members of Electric Vehicle Association of Thailand (EVAT) and currently the first elected President. He is currently academic staff at the mechanical engineering department at King Mongkut’s University of Technology Thonburi (KMUTT). He has served on a number of committees in both government levels and volunteer based society. He was an adviser on sub-committee on study of electric vehicle usage policy and investment promotion of electric vehicle industry, national legislative assembly. Currently he is a subcommittee member on regulatory control of air Pollution from motor vehicle, under pollution control committee, national environment board.

Keynote Speaker

Zulhaidi M Jawi

Zulhaidi M Jawi - Senior research officer, Malaysian institute of road safety research (miros)

Braking issues in the real world: a perspective of road safety

We need the brake in vehicle to bring it to a halt, or to reduce speed while travelling. While the concept is rather simple, what happens in the real world is a totally different story. Philosophically, we allow human to operate road vehicle (“the machine”) without so much restrictions or control as in the aviation industry or even in maritime. Humans are weak when they are exposed to power (speeding over the limit), easily get distracted, and being too optimistic and over confident. All these bad qualities in the road safety system originating from human have made the system not sustainably safe. The inventions on braking technologies today are actually responding to the above mentioned problems, and this includes the idea to have autonomous vehicle. The available technologies are centered on the effort to overcome the weaknesses of human beings, e.g. to assist drivers to brake on time, to estimate and reduce headway distance, etc. It is predicted that in the (near?) future, humans do not need to drive a vehicle; hence, the future of braking technologies should no longer consider human factors in the entire design.

Mr. Zulhaidi was graduated in Systems and Control Engineering from Case Western Reserve University (Ohio, USA) in 2006 and straight away started his career as Research Officer at the then newly established Malaysian Institute of Road Safety Research (MIROS) in early of 2007. As one of the pioneers of MIROS, he has vast experiences in road safety research and development projects. He has involved in the continuous study on “driver education reform” since day one until today, had served the crash reconstruction team as crash analyst (2007-2009), actively involved in the development of MIROS PC3 crash laboratory (2009-2013) and the inception of ASEAN NCAP (officially appointed as the Communications Manager, 2012-2014). He is also actively publishing articles on his personal study coined as the “automotive ecosystem in Malaysia”. He is currently pursuing his post-graduate study at one of the Malaysia’s reputable universities (UKM) on the “systems thinking” and “systems engineering” perspective with regard to current road safety issues.

Special panel discussion on "Electric/Hybrid Vehicle Trends in Asian Countries and Europe: Implications for Foundation Brakes"

Mr. Yukihiro Shiomi

Mr. Yukihiro Shiomi - Toyota Japan

Japan

Responsible for UN-Regulations of Brakes and Running Gear. Responsible for overall brake performance, especially Pedal Feel and Friction. Received Master’s degree of Material Science at Tokyo Institute of Technology in 1985. Join Toyota Motor Corporation after the college. Work on the Brake System Development from entering the company until now.

Prof. Ho Jang

Prof. Ho Jang - Korea University

Korea

He is a Professor of Materials Science and Engineering at Korea University and a Director of the TriboMaterials Research Center (TMRC).

He has published more than 70 research papers on the friction and wear of brake friction materials and discs and performed more than 40 research contracts to improve brake performance of the vehicle for automotive manufacturers around the world, based on the fundamental understanding of the sliding friction and vibration.

In 2018, he was awarded the Dan Mahannah Achievement Award from SAE International for distinction and significant contributions to the brake and friction material industries.

Dr. Yossapong Laoonual

Dr. Yossapong Laoonual - Association of Thailand

Thailand

Dr. Yossapong Laoonual is one of founding members of Electric Vehicle Association of Thailand (EVAT) and currently the first elected President. He is currently academic staff at the mechanical engineering department at King Mongkut’s University of Technology Thonburi (KMUTT). He has served on a number of committees in both government levels and volunteer based society. He was an adviser on sub-committee on study of electric vehicle usage policy and investment promotion of electric vehicle industry, national legislative assembly. Currently he is a subcommittee member on regulatory control of air Pollution from motor vehicle, under pollution control committee, national environment board.

Prof. Georg Ostermeyer

Prof. Georg Ostermeyer - Technical University of Braunschweig, Germany

Europe

Prof. Georg Ostermeyer is professor and head of the Institute of Dynamics and Vibrations (IDS) at University of Braunschweig. He has about 30 years of experience in industry and University on friction and brakes and published more than 250 papers. He got several Awards, f.i. the Lloyd L. Withrow Award and the Dan Mahanna Achievement Award. He is member of the Steering Committee of eurobrake and of the Advisory Board of the SAE Brake Colloquium.

DrRhee-v1

Dr. Seong Kwan Rhee - SKR Consulting LLC

Influence of Brake Rotors on Friction, Wear and NVH

Brake friction, wear and NVH are influenced by friction materials, rotors, calipers, brake system assembly and humidity. The influence of friction materials on brake friction, wear and NVH has been widely studied and reported. However, the influence of the rotors has not been well studied and reported in spite of the fact that the rotor can wear at the same rate as friction materials, measured in weight. This presentation will address the influence of rotor metallurgy and design on friction, wear, NVH and brake emissions.

Dr. Rhee received his Ph.D. degree in Materials Science from the University of Cincinnati. He is also currently Executive Technical Advisor (Brake/friction materials), Hyundai Mobis R&D, KBAutosys, Korea and other companies around the world. During the span of his career he held several key senior management positions in R&D/Engineering, product development, commercialization, plant operations and general management; expertise in friction materials (pioneer of asbestos-free friction materials; inventor of Friction Materials Formulation Guidelines), brakes and brake NVH. To his credit he held 15 US patents, inventor of Semi-met, published over 90 scientific/technical papers, co-edited 3 books.

Harald-Abendroth

Harald Abendroth - Chairman, EuroBrake

Status Report ISO Sub-working Group "Brake Linings and Friction Couples"

Brake / friction material testing consumes a major part of development costs and time. The global character of car business requires global test specifications. An overview will be given on new standardization projects and existing standards under review.

Activitities equally relate to passenger car and commercial vehicle brakes, discs and drums. New activities pay specific attention to regions which were not sufficiently integrated in previous standardization efforts like Asea and South America.

About 40 years of experience in brake/ friction engineering. Development of worldwide standard test equipment and test procedures. Numerous presentations /publications at international conferences. Cosultant, chair of EuroBrake 2016 , chair of ISO Sub-working Group “Brake Linings and Friction Couples”

Panel discussion on "Voice of OEM/Tier1/Tier2"

YukihiroShiomi

Yukihiro Shiomi - Project General Manager / Chassis Development Division Toyota Motor Corporation

  • Responsible for UN-Regulations of Brakes and Running Gear
  • Responsible for overall brake performance, especially Pedal Feel and Friction.
  • Completed Master degree of Material Science, Tokyo Institute of Technology in 1985.
  • Join Toyota Motor Corporation after the college.
  • Work on the Brake System Development from entering the company until now.
Dr-Heribert-Schumacher-photo

Dr. Heribert Schumacher - Vice President Global Engineering Federal Mogul MOTORPARTS - Braking

Dr. Schumacher received the Diploma in Physics from Technical University of Aachen, Germany in 1978 and Ph.D. in Material Science from Technical University of Hamburg, Germany in 1984. He had been responsible for Global Friction Engineering of Honeywell since 2002. Since 2014, he has been responsible for the combined global Engineering of Federal Mogul MOTORPARTS Braking. Until summer 2015, he is the head of the German Friction Association VRI and member of the board of the European Friction Association FEMFM.

Masami Aono

Yoshiki Matsuzaki - Managing Officer, ADVICS CO., LTD.

Hybrid Vehicle should increase near future to reduce CO2 emission. ADVICS has provided By-wire cooperative regenerative Brakes to Hybrid vehicle. From our investigation, Usage of hydraulic brake with Hybrid Vehicle is too much lower than one with conventional vehicle. As a result , pad’s wear gets smaller. It’s good for dust emission. On the other hand , New issues results from the rust of rotor happen.

ADVICS develops the balancing pads between adhesive and abrasive to resolve these issues.

Dr-Heribert-Schumacher-photo

Masami Aono - Product management and marketing consultant Chassis Brake International Japan Co. Ltd

Mr. Aono has more than 40 years of experience in the automotive industry. He started as a design engineer for Actuation and Foundation at Tokico (now Hitachi Automotive Systems). Afterwards he worked as application and sales engineer at Allied Signals in the field of friction material. Thanks to his profound knowledge of brake components and friction material he could contribute over many years as Full Brake System (FBS) expert at Bosch. Right after EPB has become part of the brake portfolio, he is utilizing his component and system know-how in the EPB product management. Since 2014 he is engaged as consultant in the product management and marketing of Chassis Brakes International in Japan. In this function he is involved in various global Foundation projects of Japanese OEM including EPB.

Panel discussion on "Regional Aftermarket for Friction Materials"

Andrew-French

Andrew French - Product Engineering Manager, Bendix

Prior to joining FMP Andrew worked for the Department of Defense, at a vehicle proving ground as a result of studying electronics at RMIT.

Andrew joined FMP in late 1999 as a test engineer this position was held until 2001 when an opportunity as Applications Engineer arose which consisted of supporting the Bendix? aftermarket products, introducing new NAO materials, and completed an MBA in 2004.

In 2005 Andrew and his family were moved to Malaysia where Andrew provided product engineering support for the region and developing new business across the South Eastern Asian markets, providing a broader understanding and appreciation of Asian markets and culture.

Upon returning from Malaysia in 2007 Andrew was promoted to managing the Product Engineering area, responsibilities are friction material development, applications engineering and testing.

In Andrew’s spare time he enjoys travelling and all things automotive.

Andrew-Williamson

Andrew Williamson - Managing Director, TRAXX SA and ACMC

Started my career as Branch Manager at the Dancor group of companies in Pretoria South Africa. Dancor(PTY) LTD a major

Distibutor of Don Mintex friction materials throughout South Africa in the 1980’s. with branches throughout South Africa.

I then joined Fichtel and Sachs PTY(LTD) well known manufacturer of clutches worlwide as Sales and Marketing Manager OEM P&A Sales.

In 1994 I started a new Distribution Network for Fichtel and Sachs. Force Automotive (PTY)LTD was started 1994. Force Automotive(PTY) LTD has grown into the biggest distributor for Clutches in South Africa. We then took over ACMC Automotive independent franchises of Clutches and Friction materials and started trading as ACMC(PTY) LTD.

ACMC(PTY) LTD started TRAXX SA (PTY) LTD 20001 as a seperate Division for Friction Distribution only. I am still today the Owner and Chairman of ACMC and TRAXX SA group of companies.

Personal interests are Golf , Deep Sea Fishing and the Chairman of our Provincial Old Players Rugby Club for the past three years.

Roy-Eastham-photo

Roy A Eastham - Vice President Of Engineering, Hi-Pad Brake Technology

A 40 year veteran in the Friction Materials Business. Experience included Global OE and Aftermarket projects. Providing a Professional and proactive interface to the various customers; OEM’s/Tier 1’s/Suppliers and market.

Started my career in the UK with Ferodo (now Federal Mogul) and moved to the USA in 1996. Joined Honeywell Friction materials (Bendix/Jurid) in 1999 through December 2014.

In 2007 I accepted a position Global Director Of Aftermarket Engineering. The primary role was to transition the Global Aftermarket business to a “Buy Model” Vs the current Make Model.

In 2015 I joined Hi-Pad Brake Technology as VP Engineering, the primary objective being to help re-align the Companies Business Model to secure growth in the USA aftermarket.

Personnel interests are; Travel, Networking, Cycling and Golf.

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Nicholas Ishii-Dodson - Research and Development Manager, Roulunds Braking

After studying Materials Science and Metallurgy, Nicholas started in the brake business by looking at transfer films on brake discs with the Scanning Electron Microscope in a university research programme. Following this he worked at TMD Friction in Research and Heavy Vehicle Brakes Development for 5 years in the early phase of air disc brake adoption, then as a friction and NVH specialist at Bosch in France, Japan and the USA. Currently he is Research and Development Manager at Roulunds Braking a member of MAT Holdings Inc and is still fascinated by the endless possibilities of formulating friction materials.

Aman-Rathee-2

Aman Rathee - Director, ASK Automotive (P) Ltd.

Aman Rathee received a BS degree in Computer Science in 2003 and MBA from Purdue University, USA in 2006. Soon after receiving the MBA degree, he joined his family owned company ASK Automotive (P) Ltd. (a leading manufacturer of two wheeler brakes for all OEMs in India). On joining the business he took the company a step further and entered the Independent AfterMarket, which so far was dominated by unorganized sector. In a short span the group achieved the No.1 position in IAM.

He played a key role in taking the company to a new height. The company diversified in the field of Aluminum Pressure Die Casting, Machining, Painting and Assembly of Auto Components (Both 2 wheeler & 4 wheeler). The company revenue increased 10 times and the customer base doubled by adding many global companies.

As very active member of the strategic team of the group, he is playing a key role in adoption of international best practices in the group and also he understands the national and international business environments.

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